Amazon cover image
Image from Amazon.com

Commercial Communication in the Digital Age Information or Disinformation?

By: Contributor(s): Material type: ArticleArticleLanguage: English Publication details: De Gruyter Mouton 2017Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783110416794
  • 9783110416831
Subject(s): Online resources: Summary: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Shelving location Call number Status Notes Date due Barcode
Electronic edition Bucheon University Library Fiction OAPEN 659 C73 Not for loan Смотреть (pdf) 1010146

Open Access star Unrestricted online access

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Knowledge Unlatched

Creative Commons https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode cc

English

There are no comments on this title.

to post a comment.