Entrepreneurship : owning your future / Steve Mariotti with Tony Towle, edited by Neelam Patel.

By:

Mariotti, Steve, 1953-

Contributor(s):

Material type: Text

TextLanguage: English Publisher: Boston : Prentice Hall, [2010]Edition: 11th edDescription: xxvi, 646 pages : color illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780135128442
0135128447

Uniform titles:

How to start & operate a small business

Subject(s):

DDC classification:

658.11

LOC classification:

HD62.7 .M3769 2010

Other classification:

85.10

Online resources:

Inhaltsverzeichnis

Contents:

unit 1. What is an entrepreneur -- unit 2. Preparing for business -- unit 3. Opportunity recognition & market analysis -- unit 4. Marketing plan & sales -- unit 5. Analyzing finances -- unit 6. Starting your business -- unit 7. Managing your business -- unit 8. Growing your business.

Summary: Based on the award-winning the award-winning expert, this textbook addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on students developing their own business plans, it can be used as a year-long or semester course, as will integrate well into an existing class.

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"The 10th edition was titled How to start & operate a small business"--T.p. verso.

Includes bibliographical references and index.

Based on the award-winning the award-winning expert, this textbook addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on students developing their own business plans, it can be used as a year-long or semester course, as will integrate well into an existing class.

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