Entrepreneurship : owning your future /

Mariotti, Steve, 1953-

Entrepreneurship : owning your future / Steve Mariotti with Tony Towle, edited by Neelam Patel. - 11th ed. - xxvi, 646 pages : color illustrations ; 29 cm.

"The 10th edition was titled How to start & operate a small business"--T.p. verso.

Includes bibliographical references and index.

unit 1. What is an entrepreneur -- unit 2. Preparing for business -- unit 3. Opportunity recognition & market analysis -- unit 4. Marketing plan & sales -- unit 5. Analyzing finances -- unit 6. Starting your business -- unit 7. Managing your business -- unit 8. Growing your business.

Based on the award-winning the award-winning expert, this textbook addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on students developing their own business plans, it can be used as a year-long or semester course, as will integrate well into an existing class.

9780135128442 0135128447

2015430046

014-82108 bnb GBA-8D076 bnb

014-82108 uk GBA-8D076 uk


New business enterprises.
Small business--Management.
Young adults--Employment.
Self-employed.
New business enterprises.
Self-employed.
Small business--Management.
Young adults--Employment.
Unternehmer
Unternehmensgründung

Entrepreneurship Klein- und Mittelbetrieb Management New business enterprises Management Unternehmensplanung

HD62.7 / .M3769 2010

658.11

65