Shop Design / daab

Material type: Text

TextLanguage: English, French, German, Italian Series: Design BooksAnalytics: Show analyticsPublication details: London; Cologne; New-York; daab; 2005Edition: 1st editionDescription: 400 pages 18 x 3 x 23 cmISBN:

3937718370

Subject(s):

Дизайн интерьера

Summary: Commercial architecture allows many people to enjoy a type of architecture that is reserved for a select few in its residential version. Fashionable companies are aware of the appeal of this phenomenon and are increasing their investment in the location and design of their brands and added attraction. Furthermore, carefully planned commercial architecture also offers the opportunity to embody abstract concepts like brand values by using design to avoke specific sensation, in the same way as advertising and marketing. In this book, we wanted to present architecture involving major brands and architects, but also to throw light on the work of less well-known architects unafraid of innovation and risk.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
For 2 week	Bucheon University Library	Architecture	New items	72.012 D46	Available		1006796

Commercial architecture allows many people to enjoy a type of architecture that is reserved for a select few in its residential version. Fashionable companies are aware of the appeal of this phenomenon and are increasing their investment in the location and design of their brands and added attraction. Furthermore, carefully planned commercial architecture also offers the opportunity to embody abstract concepts like brand values by using design to avoke specific sensation, in the same way as advertising and marketing. In this book, we wanted to present architecture involving major brands and architects, but also to throw light on the work of less well-known architects unafraid of innovation and risk.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer