유혹의 전략, 광고의 세계사 : [학술 교양 단행본] (Record no. 33677)

MARC details
000 -LEADER
fixed length control field 01223nam a22002537i 4500
003 - CONTROL NUMBER IDENTIFIER
control field BUT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260605131218.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260605s2025 ko aco|gr|||| 000 | kor||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9791156122890
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title kor
Language code of original kor
080 ## - УДК
Universal Decimal Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name 김동규
9 (RLIN) 3106
245 10 - TITLE STATEMENT
Title 유혹의 전략, 광고의 세계사 : [학술 교양 단행본]
Remainder of title 하드 셀과 소프트 셀은 어떻게 세상을 중독시켰는가 /
Statement of responsibility, etc. 김동규
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. 서울 :
Name of publisher, distributor, etc. 푸른역사,
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent 872페이지. :
Other physical details 1,234g.,
Dimensions 152х224х43mm.
520 ## - SUMMARY, ETC.
Summary, etc. 그러기에 광고를 보면 경제, 정치, 설득 커뮤니케이션, 예술, 문학, 심리학, 기호학 등 다양한 렌즈를 통해 당대인의 삶을 읽을 수 있다. 이 책에서는 이와 같은 광고사의 총체적 조망을 위해 로마 시대 검투사, 전쟁과 페미니즘, 노예제도, 인디언 박해, 뇌과학과 인공지능에 이르는 놀랍도록 다양한 스토리가 전개된다.
546 ## - LANGUAGE NOTE
Language note kor
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Искусственный интеллект
9 (RLIN) 4518
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Рекламное дело
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Искусство и дизайн
909 ## - Составили записи
-- 1590
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Универсальная десятичная классификация
Koha item type For 2 week
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Универсальная десятичная классификация     Advertising, marketing, sales IT-campus IT-campus Group Area IT (1) 05.06.2026   659.1 Y91 1020857 05.06.2026 05.06.2026 For 2 week